A subsidiary of Econet — Cassava Smartech Zimbabwe — is set to launch a ride hailing service called “Vaya”, whereby passengers order a taxi and pay effortlessly through their smartphones.
The product could be launched as early as next week as the company is finalising the product. The company plans to implement the service through its logistics division, Cassava on Demand.
Arguably the first of its kind in Zimbabwe, the “Vaya” idea stems from worldwide proven and efficient Uber service, which has since grown into a multi-billion empire.
Cassava International group executive director, Darlington Mandivenga, said ride hailing is a location-based app that makes hiring an on-demand private driver easy.
Mandivenga further said ride hailing is a convenient, door-to-door transport service that uses online-enabled platforms to connect passengers and local drivers using their personal non-commercial vehicles.
“We will be launching the door-to-door, smart transportation service any time before the end of this month and we are excited about the sheer convenience it will bring to both the consumer and business markets,” said Mandivenga.
Cassava On-Demand is an Econet Wireless Zimbabwe subsidiary, which intends to list separately on the Zimbabwe Stock Exchange (ZSE).
The division caters for logistics business services such as Vaya and KariGo.
It also operates Technites, a company that provides accessories for the installation of Set Top Boxes and fibre optic cables. Probably taking a leaf from Uber, the ride hailing service is a convenient, inexpensive and safe taxi service.
It involves hiring a private driver to take you to your destination using a smartphone device. A nearby driver often arrives to pick you up within minutes.
Apart from being an on-demand car service, it also enables one to follow the driver as he comes to pick you up.
Uber is one of the world’s most valuable private companies with an empire worth $72 billion as at February 2018, driven by its rising revenue growth and expansion into new markets.