Analysis

4 days ago | May 13, 2022

Foreign Direct Investment

Dr Keen Mhlanga A huge population around the globe has made the question, “what should l do with money?’ Often business ...

Master personal leadership

Arthur Marara “Take a lesson from the ants, you lazy fellow. Learn from their ways and be wise! For though they have no ...

2 weeks ago | May 6, 2022

Taxation key to critical resource mobilisation

Dr Keen Mhlanga Taxation is an essential tool for domestic resource mobilisation as well as policymaking, shaping the ...

Navigate life’s storms

Arthur Marara “Life isn’t about waiting for the storm to pass. . . It’s about learning to dance in the rain.” (Vivian ...

3 weeks ago | April 29, 2022

Co-branding can boost audiences

Leslie Mupeti Brands are always looking for new ways to create, innovate and grow their audiences. Co-branding is one of ...

An entrepreneur’s starter pack

Arthur Marara Thousands of years ago, a certain woman lost her husband who happened to be a Pastor. Unbeknown to her, ...

4 weeks ago | April 22, 2022

Behind Hotplate Grill’s genius brand strategy

Leslie Mupeti Hotplate Grillhouse is one of the fastest growing food outlets in Zimbabwe. The restaurant chain has ...

Ten laws for customer service

Arthur Marara The deliberate emphasis on the customer speaks to the importance of this particular person to the ...

1 month ago | April 15, 2022

Change is inevitable

The world we live in is constantly revolving and it affects our daily lives. Evolving brings about reinforcements into ...

Can brands rise and fall?

Brand management It’s easy for entrepreneurs to think that establishing and building a brand is all they need to do for ...

Wisdom for the Holidays!

This Friday, many companies will be closed to facilitate their employees going on Holiday. There are some few which will ...

1 month ago | April 8, 2022

Building brand equity using Keller’s model

Leslie Mupeti Professor of Marketing Kevin Lane Keller is a leader in the world of marketing and branding. Keller’s ...

Five key ingredients for economic recovery in Africa

By Malado Kaba If Africa is to effectively recover from the pandemic-induced economic downturn, it must use these ...

2 months ago | April 1, 2022

Brands critical in capturing market share

Leslie Mupeti In an increasingly competitive market place, brands are now more than ever presented with the challenge of ...

#Law 2: Develop customer focus

Arthur Marara You need to invest resources in training your team on the importance of customers in the business. These ...

Importance of human resources management

Dr Keen Mhlanga When businesses, companies and organisations are formed, they operate as legal entities in the form of ...

2 months ago | March 25, 2022

Why family businesses fail

South Africa has a lot of successful family businesses. There are, however, a few factors to consider when thinking ...

Personal income tax has untapped potential in poorer countries

Many governments aiming to achieve a durable economic recovery from the pandemic must raise significant amounts of ...

To get noticed, brands have to think outside the box

Leslie Mupeti In modern day markets, grabbing the audience’s attention has become incredibly difficult. There’s a lot of ...

2 months ago | March 18, 2022

Brands and cancel culture

Goya Foods, a Hispanic owned food company faced backlash after its CEO said Mr Trump’s leadership was a blessing. The ...