Sports

4 days ago | July 3, 2020

Taking gaming, esports to next level

The global video game industry is thriving, despite the widespread economic disruption caused by the coronavirus. With ...

How Nike overcomes coronavirus impact

The coronavirus crisis is proving to be a disaster for retailers around the world. But as Nike is proving in China, ...

McLaren’s Formula One future never a doubt

Alan Baldwin LONDON. — McLaren’s Formula One future was never in doubt despite a cash crisis brought on by the Covid-19 ...

2 weeks ago | June 26, 2020

Sportfive signs 3-year Supponor renewal

The Sportfive agency has extended its agreement with Supponor, the virtual advertising technology company, for three ...

BMW extends Belgian FA deal

BMW Group Belux has extended its sponsorship of the Belgian FA for the next four years, from 2020-21 to 2023-24. The ...

3 weeks ago | June 19, 2020

SoundUD’ app: Bringing live stadium experience to fans

When the first J-League match kicks off on July 4, Japan’s top-flight soccer teams will be playing to empty stands. But ...

Rashford resets boundaries of sport, politics

All around the world, conversations surrounding the political influence of major athletes have shifted seismically in ...

Premier League hit by pandemic

THE PREMIER LEAGUE, the top tier of English football, resumed play on Wednesday after a three-month, coronavirus-induced ...

3 weeks ago | June 13, 2020

13 Beijing winter projects near completion

The construction of 13 venues and auxiliary projects in Yanqing, one of the three competition zones for the 2022 Beijing ...

MLB to lose Coca-Cola deal

Major League Baseball will be without a sponsor in the soft drinks category after multinational giant Coca-Cola opted ...

Deloitte ‘big five’ record $17 billion turnover

Professional services firm Deloitte has unveiled its Annual Review of Football Finance for 2020, showing that Europe’s ...

1 month ago | June 5, 2020

Federer tops Forbes’ 2020 highest-paid athlete list

Tennis legend Roger Federer topped Forbes’ 2020 list of the world’s highest-paid athletes with $106,3 million in total ...

E-commerce live streams pay off in Asia

E-commerce live streams are a growing phenomenon in online retail in Asia. Online retail platforms and brands are ...

Coca-Cola’s Fort optimistic of next year’s Olympics

Ricardo Fort, Coca-Cola’s vice-president of global sports partnerships, oversees one of the largest sports and ...

1 month ago | May 29, 2020

From rugby field to virtual classroom

Affectionately known as Beast, Tendai Mtawarira uses his inherent characteristics of ambition and motivation to reinvent ...

2 months ago | May 22, 2020

Bundesliga restarts season

Germany’s Bundesliga has become the first top international soccer league to return to the pitch after suspending its ...

What impact is coronavirus having on your sport?

Athletics After seven weeks of having to make do with whatever training facilities exist in or near their houses, ...

Jordan says 11 is his favorite Jordan sneaker

MANILA, Philippines. — As iconic as Michael Jordan is, so are his sneakers. And when it comes to the Jordan silhouettes, ...

2 months ago | May 16, 2020

Financial hole Covid-19 ripped in sport

African football and athletics have been gravely impacted by the coronavirus pandemic — as is perhaps guessable, with ...

2 months ago | May 15, 2020

PSL clubs face £340m TV refund

Premier League clubs have been told they could have to repay an estimated £340m to domestic and international ...