eBusiness Weekly
BH24 Reporter
HARARE – EcoCash has brought back its multi-million dollar ‘ChakaChaya neEcoCash’ promotion, which is now in its third successive year.
“We are obviously excited for our customers who will again get the chance over the next three months to be rewarded in a big way for their usage of EcoCash and for their loyalty,” said Cassava Smartech Zimbabwe CEO Mr Eddie Chibi, as he announced the return of the promotion.
Cassava Smartech is the parent company of EcoCash, the popular mobile money transacting service which is integrated to all major banks, retail outlets and merchants throughout the country.
Mr Chibi said this year’s promotion will see customers winning prizes by earning usage-based points by using EcoCash as well as earning e-coupons from participating merchants, whenever they buy from those merchants using EcoCash.
“The e-coupons entitle customers to discounts in the participating merchant shops while they get to enter the weekly and monthly draws using the usage-based points, through which they stand a chance to win many, many prizes,” Mr Chibi said.
“The beauty of Chaka-Chaya neEcoCash is that it is data-driven to provide value back to customers in a really simple way: The more you transact, the more points you are earn, and the better chances you have of winning big with EcoCash in any of the weekly or monthly draws,” he said about what is now clearly one of the biggest consumer promotions in the nation.
Mr Chibi said the bonus draws were one of the most exciting aspects of the promotion.
“With the bonus draws, everyone can be a winner because there is absolutely no restrictions to who qualifies – it’s a lucky draw, and as long as one has been transacting with EcoCash, they stand a chance to win a house, a trip for two to AFCON, a Cape Town Cruise or a trip for two to the Victoria Falls, among so many other consolation prizes” Mr Chibi said.
Giving details on the monthly draws, EcoCash CEO Ms Natalie Jabangwe said customers’ spending values would be automatically tracked and used to help them accrue points.
“We have deployed a data algorithm which scores and tracks the spending value of customers and links their spend to a customised point accumulation profile. A customer’s level of points determines their eligibility for the monthly draws,” explained Ms Jabangwe.
“A customer will require a minimum of 5 points to be eligible for the monthly draws and, to stand a chance of winning random prizes, customers are required to spend a minimum of RTGS$20 per transaction,” she said.
She said this year’s promotion also included exciting ‘booster hacks’ by which customers would be able to boost the number of points they accrue through additional usage on special offers, such as subscribing to the EcoCash monthly bundle, or using the EcoCash debit card.
“Besides boosting points from special EcoCash offers, more booster hacks include the usage of EcoCash to pay for services from selected participating partners and merchants, which include Vaya, EcoSure, Ownai, Simbisa Brands, N Richard Group, and Gain Cash and Carry,” Ms Jabangwe said.
