eBusiness Weekly
Robert Gonye
In more ways than one, branding is a pillar of success. When the sun rises in the morning it’s so visible and you can’t miss its mark or brand on the earth.
Not only that, it becomes successful in the atmosphere that it does not compete for attention, relevance or identity.
In short branding done right gives you or your business the right identity and positions you for success which then becomes consistent.
It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer.
Branding is impactful in and of itself, in this post, we will share on the advantages that come from generating brand individuality for your business.
Branding is often the deciding factor for consumers making purchasing decisions. Branding sets you apart from your competitors in a saturated market, making your business memorable and supporting your marketing efforts.
Through branding inspirational customer experiences are lived and attract loyalty and retention.
What better way to grow your business than through branding.
- Branding is often the deciding factor for consumers making purchasing decisions.
Branding is often the deciding factor for consumers when making a purchase decision. In fact, consumers report being more likely to buy from brands that they know and already have a positive experience with.
This is especially true for social media, as 89 percent of consumers say they’ll buy from a brand they already follow and recognise over a competitor.
Given this, having a recognisable and unique brand gives you a leg up with customers, as they would feel safer buying from a business they already know.
- Branding gives your business an identity.
Branding gives your business an identity beyond just the products and services you sell. You become more than just a name, especially if you develop a brand mission separate from your products.
For example, if your brand is committed to social responsibility, you’ll become associated with those interests in addition to your products. Your business develops a personality outside of your sales, which consumers appreciate.
- Branding sets you apart from competitors in a saturated market.
There’s no way to quantify how many brands there are globally, but there are certainly a lot. Given this, branding helps you stand out from the crowd and gain an edge in an increasingly competitive market.
Your brand identity differentiates you from your competitors, especially in industries where it’s not easy to stand out because you offer similar products.
If you have a unique identity, you can still offer those similar products, but your unique brand personality and reputation are what seals the deal.
- Branding makes your business memorable.
Strong branding makes your business memorable and recognisable to consumers.
They’ll be able to quickly discern that content you create belongs to you, especially if they see it on channels you don’t own, because it looks like and is in line with the content and content style they know you create.
Being memorable is also helpful when it comes to ad spend. A memorable brand can devote more resources to product promotion and less to brand awareness because consumers already know who you are.
For example, Coca-Cola doesn’t need to get the word out that they exist because their brand already has universal awareness. Instead, they can focus marketing efforts on advertising a new drink.
- Branding supports your marketing efforts and promotes consistency.
When you have consistent branding, future business efforts always have a clear path to follow.
You’ll spend less time coming up with ways to present yourself and more time ensuring that you’re consistently delivering high-quality content, products, and experiences that customer’s desire.
Consistency also helps build trust with your audience.
- Branding builds credibility and trust.
Inconsistency confuses, but strong branding does the opposite.
Customers don’t have to guess how or why your content and products relate to your business because it’s clear.
This helps build credibility because you show consumers that you stick to your word and don’t engage in practices that seem misaligned with what you stand for.
When you build credibility, you also increase trust in your business, which influences consumers making purchasing decisions.
As mentioned above, a customer is more likely to do business with a company they recognise and trust because they already know who you are and what you stand for.
- Branding inspires customer loyalty and retention.
Branding increases trust, and trust is a pillar of customer loyalty.
Your identity attracts customers because they can tell what you stand for, which helps them feel connected to you.
When customers feel connected to a business, they’re more likely to be loyal. Loyal customers, in turn, drive revenue, as they’re more likely to make repeat purchases and draw in new clients to your business.
- Branding encourages word-of-mouth marketing.
Having consistent branding makes customers loyal, which makes them more likely to practice word of mouth marketing.
Word-of-mouth marketing is when consumers promote you to their friends, family, and even strangers online. This is highly beneficial for all businesses, as people trust other consumers more than marketers because they believe they have an agenda.
When you build a following of loyal customers, they provide your business with free marketing to draw in new clients and increase revenue.
Branding helps you appeal to this new consumer interest, as it goes beyond just a recognisable logo — it enables you to communicate your brand mission and values.
Branding is beneficial for outward conceptions, but it also impacts internal employee retention, morale, and hiring processes.
Branding helps you easily introduce new products to market and drive sales for those products.
When you launch these new products, customers already loyal, familiar with, and appreciative of your quality of service will be eager to try what you have to offer, generating sales and driving revenue.
Being profitable is the ultimate goal as it allows you to keep your business running, continuously innovate, and provide the delightful experiences that customers expect and desire.
Branding will solidify the ROI for the business giving it the much needed win.
The views given herein are solely for information purposes; they are guidelines and suggestions and are not guaranteed to work in any particular way
Robert Gonye is a Business Growth Expert and Influencer. He writes in his capacity. Comments and views: [email protected] follow on twitter: robert_gonye
