eBusiness Weekly
Chipo Sabeta
Pan-African channel, Kwesé Free Sports, has announced plans to broadcast the second edition of Africa’s Premier Social Football League, Castle Africa 5-a-side football from the tournament’s national and continental finals to an estimated 100 million viewers across the continent.
To be headlined by one of world’s greatest athletes from Africa, former Cameroonian National Team striker, Samuel Eto’o who is a four-time recipient of the African Footballer of the Year award, the tournament will be taking place in Dar es Salaam, Tanzania from June 8-9, 2019.
“As a pan-African media group, we pride ourselves in offering integrated free-to-air, digital and mobile TV advertising packages for clients across the continent. We understand that African audiences have evolved, so too have their needs.
“This is why we provide tailor-made broadcasting and advertising solutions for brands such as Castle looking to reach a vast number of consumers by unlocking access to millions of households through our platforms,” said Econet Media president and CEO, Joseph Hunda.
Besides live coverage, Kwesé will also provide additional coverage of the Castle Africa 5s tournament with updates, highlight specials, expert analysis and exclusive interviews on the broadcaster’s news and magazine shows Kwesé Sports News and Football Fundis.
Since inception in 2016, Kwesé has enjoyed phenomenal growth which has seen it become Africa’s fastest growing media company. As a diversified media business, Kwesé offers FTA, mobile, and digital TV services under one roof.
With a presence in over 30 African countries, Kwesé is able to provide multi-territory advertising opportunities to suit any brand looking for wide reach and exposure to audiences across the continent.
The Africa 5s tournament is open to players from Nigeria, Ghana, Uganda, Zimbabwe, Zambia, Swaziland; South Africa and Tanzania, who have been tasked with forming 5-a-side teams with their friends to play the beautiful game, build close circles of camaraderie and share a round of the friendship brew! The 2019 tournament will further include for the first time female teams — spearheaded by South Africa’s renowned female footballer and analyst — Amanda Dlamini.
The ultimate winners walk away with an all-expenses paid trip to a Li Liga match in Barcelona, hosted by the renowned legend Samuel Eto’o.
