Simbisa continues on expansion drive

07 May, 2019 - 14:05 0 Views
Simbisa continues on expansion drive

eBusiness Weekly

Michael Tome
HARARE – Simbisa Brands subsidiary, Nandos on Friday opened a $675 000 outlet at five avenue shops in Harare, as the group continue with its $10 million expansion drive this year.

Dubbed “Nandos fire avenue” the branch is the tenth in the country and the stable has prospects to grow its network by twenty more branches across the country as the company moves ahead to consolidate its market share.

According to management, the new outlet is intended to decongest the Samora Machel branch.

Simbisa brands managing director Warren Meares told the Herald Business that the determination to open more branches was necessitated by customers’ demand of the service and would proceed to open new branches in the outskirts.

“We have been motivated to grow by demand, we appreciate and acknowledge that we have more people asking for our service across the country so we want our branches to be accessible throughout the country.

“We are also looking at establishing more branches in Harare and small towns like Bindura, Gokwe, Kadoma and Plumtree,” said Mr Meares.

Still on the expansion narrative Mr Meares highlighted that his company would open shop in Kwekwe next month.

“We are actually about to open a new complex in Kwekwe in the next 4-5 weeks that will house Pizza Inn, Chicken Inn and Bakers Inn.”

Simbisa run fast-food brands such as Chicken Inn, Pizza Inn, Creamy Inn, Baker’s Inn, Fish Inn, Galito’s Africa, Nando’s, Steers and Vida E Caffe and delivery service, Dial-a-Delivery.

Besides Zimbabwe, it also has operations across Sub-Saharan Africa, with a total of 145 branches in Kenya, Zambia, Ghana, Mauritius, Namibia, Swaziland, Malawi and the Democratic Republic of Congo.

The group operated as a business unit of Zimbabwe’s largest company by revenue, Innscor Africa, before it was unbundled and listed separately on the Zimbabwe Stock Exchange (ZSE) in 2015.

Share This:

Sponsored Links