Why hold a corporate golf day?

01 Mar, 2019 - 00:03 0 Views
Why hold a corporate golf day?

eBusiness Weekly

Chipo Sabeta
Golf is Zimbabwe is most popular corporate sport and every firm wants to hold a golf day whereby executives mix business with pleasure in a way that benefits institutions.

There are many reasons why corporates hold golf days, varying from building client relationships, team building, charity, to reward staff or an investment in client relations among other things.

As an established and popular corporate sport for millions of businesspeople all over the world, a golf day is not just one of the most enjoyable, but also a fantastic business tool compared to a more impersonal sales and calls.

Zimnat holds an annual golf day and group marketing executive at Zimnat, Angela Mpala, says their intention is to build relationships with potential clients, reinforce relationships with existing clients and thank clients for their valued custom.

“Participants include clients from all four of its divisions, namely general insurance, life assurance, financial services and asset management.

“The annual golf day provides Zimnat managers and clients with an opportunity to not only play some challenging rounds of golf but to interact with one another in an informal setting and discuss business opportunities and the services and products Zimnat provides.

Mpala said golf and business make the perfect partnership as it lure senior executives from their heavy workloads and other commitments.

“Our annual golf day offers us the opportunity to relax with and get to know better some of our clients,”

“In the relaxed social setting that a game of golf provides, an exchange of views becomes easy, giving us the opportunity to learn how our clients view the products and services we offer and how they feel we might be able to improve them.

“It gives participating clients the opportunity to give us their feedback, should they choose to do so, and give us suggestions for any new products they would wish us to offer and on how to further improve the services we provide,” she added.

Whilst golf is still regarded as one of the best ways for business networking, CBZ senior manager (group marketing) Joel Gombera, said it is the inclusivity of the game that gives value on corporate golf days.

Gombera indicated that a degree of loyalty is promoted with your clients and they realise that you are thinking about their cause and not just selling to them.

“It’s a sport that almost anyone with even a little experience can play and the handicap system puts everyone on an almost equal footing. Therefore, it is the perfect way to involve people from all walks of life,” he said.

“Relationships are one of the keys to successful business growth. So it all adds up to less of a leisure activity and more of a valuable business tool. From connecting contacts together to forming new relationships, a golf day can go a long way towards helping us to close the deal or put a face to a name.”

Gombera added: “Whilst it gives us mileage in brand visibility, golf days can be a valuable bonding activity for different teams in the workplace to get to know each other. After all, a happy and productive team, rewarded for their efforts is key‚ to your successful business growth.”

IDBZ corporate communications officer Priscilla Zvobgo, said golf is such a unique game in this respect and it provides a good environment and opportunities for their business.

“It’s an opportunity to distinguish the bank from your competition,” she said

“The environment that we find ourselves in dictates the way that we react and behave. Therefore, in an office, we will behave in a serious and formal manner but let us out in the beautiful surroundings of a golf course and immediately the atmosphere is far more relaxed, not to say inspiring.

“This means that you may be able to have conversations that may not have been possible when you’ve been in the more restrictive environment of an office or even over a business lunch. It also gives the bank the ability to have an extended period of time with these prospective clients.”

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