Zimnat dominates marketing awards

07 Nov, 2019 - 16:11 0 Views
Zimnat dominates marketing awards

eBusiness Weekly

Panashe Chikonyora

HARARE – Diversified insurance firm, Zimnat moves three steps ahead as it scooped eight awards for marketing excellence at the 2019 Marketers’ Association of Zimbabwe Exceptional Marketing Awards ceremony, from five prizes it won in 2018.

The ceremony which was held in Bulawayo (when) saw the insurance firm being nominated for 15 of the award categories. It won awards in eight categories. 

The eight categories included the insurer’s executives (group marketing executive, group chief executive officer and Zimnat Life Assurance marketing manager) together with its programmes and services being awarded.

Angela Mpala the group marketing executive, Mustafa Sachak the group CEO and Shingirai Mazambani the Life Assurance marketing manager won the Top Marketer of the Year, First Runner-Up for the Marketing Oriented CEO of the Year and First Runner-Up for the Brand Manager of the Year Awards, respectively.

While the Best Outdoor Media Prize and the First Runner-Up for the Best Print Advert of the Year award went to Zimnat’s Borrowdale Car Crash Billboard and Gadziriro/ Lungiselelo Press advert respectively.

The other three prizes were given to the firm as First Runner-Up for the Best Customer Engagement and Experience of the Year and Second Runner-Up for the Best Social Media and Digital Campaign of the Year and for the Best TV Advert of the Year.

Speaking after the awards ceremony, the firm’s group marketing executive Ms Mpala appreciated the recognition they received from the industry and said she and her team felt honoured and were thrilled to know that the significance of their work was being perceived.

“It is indeed fulfilling to see that our efforts are being noticed and that the brand is growing and becoming more visible in the market.

“We also want to truly thank our customers for their support and inspiration, without which we would not have achieved this. 

“We can promise that there is much more to expect in the future and there will be still more interaction with the brand. Our purpose is to make life better for all and we will maintain this focus,” she said.

Despite economic challenges, Zimnat has always remained a leading player in the insurance and wealth management industry for more than seven decades among many other insurance companies in the country.

Zimnat is part of the Sanlam Group, which is the largest non-banking financial services company on the continent, with a footprint across 33 countries and has over 90 operating businesses in Africa and Asia.

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